Privacy Policy

Last Updated: 13 July 2026

F21 Properties ("F21 Properties", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit f21properties.com (the "Website") or use our property discovery and consultation services (collectively, the "Services").

This Policy is published in accordance with the Digital Personal Data Protection Act, 2023 (the "DPDP Act") and the Information Technology Act, 2000, and applicable rules thereunder.

By accessing our Website or submitting your information through any form, you acknowledge that you have read and understood this Privacy Policy.

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1. Who We Are

F21 Properties is an independent property discovery platform based in Mumbai, India, that connects users with land owners, developers, channel partners, and brokers across the Mumbai Metropolitan Region. We help users find, compare, and connect with property opportunities.

For the purposes of the DPDP Act, F21 Properties acts as the Data Fiduciary in respect of the personal data we collect from you.

Contact details are provided in Section 12 below.

2. Information We Collect

Information You Provide Directly

• Identity & contact data: name, phone number, email address, and city/location.

• Property preferences: budget range, preferred locality, configuration, property type, and purpose.

• Communication data: messages, queries, or information shared by form, email, phone, or WhatsApp.

Information Collected Automatically

• Technical data: IP address, browser type, device type, operating system, and referring website.

• Usage data: pages viewed, properties browsed, time spent, and links clicked.

Information From Third Parties

We may receive your contact details from advertising platforms such as Google or Meta when you submit an enquiry through an advertisement.

3. How We Use Your Information

• Respond to enquiries

• Schedule consultations and site visits

• Connect users with relevant developers, land owners, brokers, and channel partners

• Share property opportunities

• Improve website performance and user experience

• Send promotional communication where consent has been provided

• Comply with applicable laws

4. Legal Basis For Processing

Under the DPDP Act, we process your personal data based on your consent and legitimate uses permitted under applicable law.

5. How We Share Your Information

We may share enquiry information with:

• Developers

• Land owners

• Brokers

• Channel partners

• Technology service providers

• Legal authorities where required

We do not sell personal information to unrelated third parties.

6. SMS, RCS & WhatsApp Consent Data

F21 Properties collects phone numbers and messaging consent (SMS, RCS, WhatsApp)
solely to respond to property enquiries submitted by you.
We do NOT share, sell, rent, or transfer your phone number or your SMS/RCS/WhatsApp
consent to any third party for marketing purposes.
You may withdraw your consent at any time by replying STOP to any message.
Upon receiving STOP, we will cease all promotional messaging within 24 hours.
For transactional messages related to an active enquiry or site visit, we may
contact you once to confirm status even after STOP, unless you request complete
cessation of all contact.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy and comply with legal obligations.

8. Your Rights

• Right to Access

• Right to Correction

• Right to Erasure

• Right to Withdraw Consent

• Right to Grievance Redressal

• Right to Nominate

• Right to Opt-Out of Messaging: You may opt out of receiving SMS, RCS, or WhatsApp
messages at any time by replying STOP to any message or by emailing
info@f21properties.com with subject line "OPT OUT".

You may contact us to exercise any of these rights.

9. Data Security

We implement reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, or disclosure.

10. Cookies & Tracking

Our Website uses cookies, Google Analytics, Meta Pixel and similar technologies to analyse traffic and improve user experience.

Messaging Consent: When you submit a property enquiry, your consent to receive SMS,
RCS, and WhatsApp messages is recorded with a timestamp and stored securely for
compliance.


11. Children Privacy

Our Services are intended for individuals aged 18 years and above. We do not knowingly collect personal data from children.

12. Third Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.

13. Grievance Officer & Contact

In accordance with the Digital Personal Data Protection Act, 2023 and the
Information Technology Act, 2000, the details of the Grievance Officer are:

F21 Properties

Mumbai, Maharashtra, India

Email: info@f21properties.com

For messaging opt-out: Email info@f21properties.com with subject "MESSAGING OPT OUT" or reply STOP to any message.

14. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Last Updated date.